Hoboken

Carrotmob is Scaleable and Replicable

by andy on February 27, 2009

Before there was a CM in Boken, there was one in Kansas City, MO. I flew out there a few months ago to check out a cool, undiscovered gem of a city, which I recommend visiting, but also to meet the team there. I got some great feedback and got lots of answers from Scott, Babette, and Jamie, for which I am grateful. With that said, you don’t have to meet with someone to first have a CM. If you are in Miami and want to have one there, great! Bogota, como estas amigos – quiere un Carrotmob, hagalo! Paris, you want to have one – do it up!

This CM model is replicable and scaleable. Check out the Kansas City CM

Carrotmob in Boken!

by andy on February 25, 2009

Hey y’all. I am Andy. I’ll be your blogger as I take you on the ride that’s known as CARROTMOB HOBOKEN!

Some of you already know what is going on with this Carrotmob thingy. Yeah yeah, you may say – I know exactly what your thinking so why are you saying it now? Well the simple reason is that you know about Carrotmob and I salute you!, but others need to know what the deal is. CM is an event where a business sets aside a percentage of sales for “green” upgrades in return for a large amount of shoppers to their store. The green upgrades for Hoboken Carrotmob are looking like HVAC improvements, and that will be more clear once First Energy Group, an energy efficiency business here in New Jersey, performs a thorough assessment. The Carrotmob will be at Carpe Diem, located in uptown Boken, at May 2, and 3rd. Check out their website and shoot them a message saying how awesome they are! Especially since you never called after taking them out to a nice seafood dinner at Sizzler. Tsk tsk. www.carpediemhoboken.com

So to make it super clear, check out the flash video to the right.

It comes down to helping businesses get over the upfront cost of upgrading their equipment for energy efficiency upgrades. Also, it helps them know that a lot of the coordination with be done by a group that actually cares about curbing energy consumption from fossil fuel burning power plants!

When a business raises sales and reinvests to cut energy costs over time, that is a good situation. When a community gets their faces out of a computer monitor, goes out and holds a community event with the purpose of greening a business, that is also good. Indeed, if that ain’t good, I don’t know what is.

If you are a business owner and want to become more green, you are in luck! Small sustainability companies offers their services ranging from making your purchasing/supply chain more local to using clean wind power for your business to eliminating plastic bag pollution. If you are running a company and have tried to become more green, you know that it is hard work. It’s confusing. Sustainability consultants are there to help.