Hoboken

We raised a grand for Carpe Diem and both regulars and non-regulars alike went out to support the event! The promotional strategy used social media and traditional media.  Social networking sites likes Justmeans, facebook, twitter, and this blog were used heavily. In addition, guerrilla marketing definitely made a difference for the downtown Hoboken area. Next time, getting people in a room to talk about why it is important and how to further get the word out is a surefire way to get more support. The fun part is being creative with how to find those people who are interested in joining.

The biggest plus about the event was that NJ’s state news agency, News12NJ did a spot before the event, we were also mentioned on Time.com (yeah!), and Fox News also did a piece on the event. The two day event brought a lot of attention to Carpe Diem. The residual media coverage was not something that I expected but is popping here and there. For example, a NYC station wanted to cover it as well as a college station in NY. There is defininetely interest in NYC media, that is for sure.

As for the New York City carrotmob, there is certainly enough people in NYC for a real statistical chance of having an organizer in there somewhere.

Attention! Tomorrow and Sunday those who want to get a crash course in Building Performance Institute (BPI) training can sign up for the weekend of May 9th and 10th! The BPI weekend will prepare you to take the BPI test. By passing that, you will earn a certification that holds value for an employer who wants weatherization and energy efficiency projects. This is a perfect example of a “green collar job” – a job that helps the environment and society. The first job you will get is most likely a Building Analyst.
For more info go here http://www.bpi.org/content/contractors/faq.html

The trainer course will take place in New York City, is FREE, and is through the Win Win Campaign, a super awesome project supported by the Manhattan Borough President’s office. For a video on that check this out: