Hoboken

We raised a grand for Carpe Diem and both regulars and non-regulars alike went out to support the event! The promotional strategy used social media and traditional media.  Social networking sites likes Justmeans, facebook, twitter, and this blog were used heavily. In addition, guerrilla marketing definitely made a difference for the downtown Hoboken area. Next time, getting people in a room to talk about why it is important and how to further get the word out is a surefire way to get more support. The fun part is being creative with how to find those people who are interested in joining.

The biggest plus about the event was that NJ’s state news agency, News12NJ did a spot before the event, we were also mentioned on Time.com (yeah!), and Fox News also did a piece on the event. The two day event brought a lot of attention to Carpe Diem. The residual media coverage was not something that I expected but is popping here and there. For example, a NYC station wanted to cover it as well as a college station in NY. There is defininetely interest in NYC media, that is for sure.

As for the New York City carrotmob, there is certainly enough people in NYC for a real statistical chance of having an organizer in there somewhere.

It is important to remember that Carrotmob can be replicable anywhere in the world, by anyone who can follow the Carrotmob guidelines. This is the first Carrotmob in New Jersey, and want to meet people who want to do this in NJ/Philly Metro and NYC Metro area, contact me.

Planning this event is an exciting experience. One of my favorite things is learning from past Carrotmob organizers.  I have learned how to better approach a business, build a small coalition of supporters to help spread the word, and a lot about wordpress!